SEO Ecommerce Website Copywriting

Win Over Those “Just Browsing” Customers With Compelling Product Descriptions

 

You’ve tested the market, you know your product solves a problem, and you want short, punchy copy that speaks volumes about its value and purpose.

With an ever-growing market online, attracting your target market’s attention is not getting any easier. It’s important to showcase the uniqueness of your product in a way that identifies a need and presents a solution – and only in about 1 to 2 paragraphs because we have places to be!

The Benefits Of Good Product Descriptions 

 

Showcase The Best Features Of Your Product

When we analyse your product: how does it benefit your customer? Why do they need it? & what makes it unique?

I’ll sprinkle this goodness into your descriptions to appeal to your audience’s needs.

Educate

Customers

Nurture your customer’s buying journey by helping them understand what your product is and what they can expect from using it. What will their lifestyle look like?

For instance, if you’re selling a toothbrush, let’s not just talk about the premium bristles, but those pearly whites and glowing smiles too.

Increase Website

Purchases

Product descriptions that highlight the needs of the ideal customer, and offer a solution often make a lasting impact.

Not to mention, your descriptions are SEO optimised, so they’re more likely to be found online.

Why Hire A Product Description Writer?

 

We all love online shopping – and as buyers, we’re lucky to have an abundance of different brands and product substitutes. However, we don’t share the same joy as sellers. The growing pool of competition leaves us at risk of being washed out.

So how do you stand out in an overwhelming market? Well, you’d already have an awesome product, so that’s a tick. The next thing is how you’re going to communicate that awesomeness.

Your product descriptions (along with your images) will make or break a purchase. You have seconds to make an impression – so make ’em count! 

As your Ecommerce Copywriter, I write product descriptions that:

  • Feature an attention-grabbing headline
  • Appeal to the target customer’s pain-points
  • Showcase the best features of the product
  • Highlight any unique selling points
  • Sell the lifestyle that comes with the product
  • Lead the customer to take action

Nikkie is a true master of her craft. She has taken my brief and delivered way above what I ever expected.

I am so pleased with her work and highly recommend her to anyone looking to update their website. Thank you so much!!

Clara

Founder, Tiny Walls

SEO Ecommerce Copywriting Packages 

Here are some ballpark figures as a guide. Get in touch for a custom quote.

 

Just Product Descriptions:

Bundle of 5 or 10

Ideal for optimising copy for a few products, bundles or packages.

5 products starting from $750 

10 products starting from $1,500

  • Brand discovery brief
  • 1 hour briefing meeting
  • 5x product descriptions up to 200 words each
  • Brand, competitor & keyword research
  • SEO copy deck with heading tags, meta descriptions & title tags
  • 2x complimentary rounds of revisions
  •  Proofreading by a third-party

SEO Ecommerce Website Package:

3 Pages + 5 Product Descriptions

Perfect for standard e-commerce stores that need copy for core website pages including Homepage, About page, FAQ page.

Starting from $1,650 

  • Brand discovery brief
  • 1 hour briefing meeting
  • 3x website pages up to 400 words each
  • 5x product descriptions up to 200 words each
  • Brand, competitor & keyword research
  • SEO copy deck with heading tags, meta descriptions & title tags
  • 2x complimentary rounds of revisions
  • Proofreading by a third-party

SEO Ecommerce Website Package:

5 Pages + 10 Product Descriptions

For large e-commerce stores that need copy for various products and website pages including returns page, shipping page, product category pages.  

 

Starting from $3,000 

  • Brand discovery brief
  • 2 hour briefing meeting
  • 5x website pages up to 400 words each
  • 10x product descriptions up to 200 words each
  • Brand, competitor & keyword research
  • SEO copy deck with heading tags, meta descriptions & title tags
  • 2x complimentary rounds of revisions
  • Proofreading by a third-party

Optional: On-page SEO Optimisation + Publishing

Have your newly created content published on your website to ensure it ticks all the SEO boxes. Plus, a few added optimisation tricks.

(This is purely for SEO optimisation – not a design service. We’ll need your chosen font, font size and basic design guide to follow when publishing your content.)

Starting from $150 per page

  • Publishing of website content on your chosen content management system (i.e. WordPress, Shopify, Squarespace, Wix)
  • Formatting of HTML (H1, H2, H3 tags) and paragraph text for optimal keyword placement
  • Title tag, meta description & URL slug creation for each page
  • Alt text for image/graphic optimisation
  • Internal/external linking

Don’t fit into these? That’s okay! I can tailor this service to your specific needs – just let me know what you need by filling out an enquiry form via the contact us page.

Let’s Get Started! 

 

I would love to chat and see if I can help with your copywriting needs. Please fill out an enquiry form and I’ll get back to you within 2 business days!